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AD PERFORMANCE DASHBOARD

Ad Performance Dashboard for Meta & Google Ads

One dashboard for all your paid ad accounts. AdFire tracks ROAS, spend, creative performance, and budget health across Meta and Google simultaneously — and tells you exactly what to do when something goes wrong.

Free plan · Meta + Google Ads · No ad spend minimum

UNIFIED VIEW

One Dashboard for All Your Ad Accounts

Stop switching between Meta Ads Manager and Google Ads. AdFire pulls everything into a single, intelligent dashboard that prioritizes what matters.

STEP 01

Connect Your Accounts

Authorize AdFire with Meta Business and Google Ads via OAuth in under 5 minutes. No code, no CSV exports. Supports multiple accounts per platform.

Meta + Google · OAuth 2.0 · Instant sync
STEP 02

Data Syncs Automatically

AdFire fetches fresh campaign data every 6 hours across all connected accounts. Entities, metrics, creatives, and conversion data all sync in a defined pipeline order.

Every 6 hours · Or on demand · All campaign types
STEP 03

AI Reviews Everything

Each night the AI engine analyzes every dimension of your accounts — ROAS trends, creative quality, audience health, budget utilization, pixel status — and ranks issues by impact.

GPT-4o analysis · 30+ dimensions · Nightly
STEP 04

Act on What Matters

Your morning dashboard shows the 2–4 highest-impact actions across all accounts. Each recommendation includes the affected entity, reasoning, and a one-tap apply option.

Ranked by revenue impact · Plain English · One-tap apply
DASHBOARD WIDGETS

What the Dashboard Shows

Every widget is AI-enhanced. Not just charts — context, trends, and recommended actions.

📊

Cross-Platform KPIs

Overview

ROAS, CPC, CPM, CTR, and spend side-by-side for Meta and Google. Trend arrows show 7-day vs. 30-day direction. Color-coded to surface anomalies immediately.

📉

ROAS Trend Chart

Performance

Rolling ROAS chart across 7d, 14d, and 30d windows per platform and per campaign type. Trendline forecasting shows where ROAS is heading based on current trajectory.

🎨

Creative Performance Grid

Creatives

All active creatives ranked by performance score. Fatigue alerts shown inline. GPT-4o analysis summary available per creative with one click.

💰

Budget Health

Budget

Budget utilization rate per campaign, constrained winners flagged, and underspending campaigns identified. Reallocation suggestions shown with estimated impact.

🔌

Tracking Health

Infrastructure

Meta Pixel and Google Ads conversion tag status. Event match quality scores. Duplicate event detection. Missing conversion window configuration alerts.

Today's Action Brief

AI Recommendations

The 2–4 highest-impact actions available right now, ranked by estimated revenue uplift. Each action links directly to the affected campaign with full reasoning.

PROACTIVE AI

AI-Powered Alerts & Insights

AdFire's AI doesn't wait for you to notice a problem. It actively monitors your performance against historical baselines and alerts you the moment something deviates — before it becomes expensive.

Each alert explains the root cause in plain English, shows the affected campaigns, and gives you a one-tap option to apply the recommended fix or dismiss it. No analyst required, no dashboard interpretation — just a decision.

Alerts can also be delivered by email every morning so you can review your account performance status before opening a single dashboard — perfect for busy weeks when you need to triage fast.

CRITICAL

ROAS drop > 30% in 7 days

HIGH

Creative fatigue score > 80

HIGH

Budget constrained winner detected

MEDIUM

Pixel event match quality < 6.0

MEDIUM

Quality Score < 5 on high-spend keyword

LOW

Impression share lost to budget > 20%

LOW

Audience overlap > 60% across ad sets

FAQ

Ad performance dashboard — common questions

AdFire's dashboard consolidates your Meta Ads (Facebook + Instagram) and Google Ads data into a single view. Key widgets include: cross-platform ROAS and spend trends, top and bottom performing campaigns, creative performance heatmaps, budget utilization rates, audience health scores, tracking pixel and conversion health signals, and AI-generated alerts. All data is refreshed automatically every 6 hours and can be triggered manually at any time.

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See all your ad performance in one place

Connect Meta and Google Ads in under five minutes. AdFire's unified dashboard starts surfacing actionable insights from your first sync — free forever, no credit card required.

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Free plan forever · Meta + Google Ads · Upgrade when ready

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