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AD PERFORMANCE DASHBOARD

Ad Performance Dashboard for Meta & Google Ads

One dashboard for all your paid ad accounts. AdFire tracks ROAS, spend, creative performance, and budget health across Meta and Google simultaneously — and tells you exactly what to do when something goes wrong.

Free plan · Meta + Google Ads · No ad spend minimum

UNIFIED VIEW

One Dashboard for All Your Ad Accounts

Stop switching between Meta Ads Manager and Google Ads. AdFire pulls everything into a single, intelligent dashboard that prioritizes what matters.

STEP 01

Connect Your Accounts

Authorize AdFire with Meta Business and Google Ads via OAuth in under 5 minutes. No code, no CSV exports. Supports multiple accounts per platform.

Meta + Google · OAuth 2.0 · Instant sync
STEP 02

Data Syncs Automatically

AdFire fetches fresh campaign data every hour on paid plans across all connected accounts. Entities, metrics, creatives, and conversion data all sync in a defined pipeline order.

Every hour · Or on demand · All campaign types
STEP 03

AI Reviews Everything

Each night the AI engine analyzes every dimension of your accounts — ROAS trends, creative quality, audience health, budget utilization, pixel status — and ranks issues by impact.

GPT-4o analysis · 30+ dimensions · Nightly
STEP 04

Act on What Matters

Your morning dashboard shows the 2–4 highest-impact actions across all accounts. Each recommendation includes the affected entity, reasoning, and a one-tap apply option.

Ranked by revenue impact · Plain English · One-tap apply
DASHBOARD WIDGETS

What the Dashboard Shows

Every widget is AI-enhanced. Not just charts — context, trends, and recommended actions.

📊

Cross-Platform KPIs

Overview

ROAS, CPC, CPM, CTR, and spend side-by-side for Meta and Google. Trend arrows show 7-day vs. 30-day direction. Color-coded to surface anomalies immediately.

📉

ROAS Trend Chart

Performance

Rolling ROAS chart across 7d, 14d, and 30d windows per platform and per campaign type. Trendline forecasting shows where ROAS is heading based on current trajectory.

🎨

Creative Performance Grid

Creatives

All active creatives ranked by performance score. Fatigue alerts shown inline. GPT-4o analysis summary available per creative with one click.

💰

Budget Health

Budget

Budget utilization rate per campaign, constrained winners flagged, and underspending campaigns identified. Reallocation suggestions shown with estimated impact.

🔌

Tracking Health

Infrastructure

Meta Pixel and Google Ads conversion tag status. Event match quality scores. Duplicate event detection. Missing conversion window configuration alerts.

⚡

Today's Action Brief

AI Recommendations

The 2–4 highest-impact actions available right now, ranked by estimated revenue uplift. Each action links directly to the affected campaign with full reasoning.

PROACTIVE AI

AI-Powered Alerts & Insights

AdFire's AI doesn't wait for you to notice a problem. It actively monitors your performance against historical baselines and alerts you the moment something deviates — before it becomes expensive.

Each alert explains the root cause in plain English, shows the affected campaigns, and gives you a one-tap option to apply the recommended fix or dismiss it. No analyst required, no dashboard interpretation — just a decision.

Alerts can also be delivered by email every morning so you can review your account performance status before opening a single dashboard — perfect for busy weeks when you need to triage fast.

CRITICAL

ROAS drop > 30% in 7 days

HIGH

Creative fatigue score > 80

HIGH

Budget constrained winner detected

MEDIUM

Pixel event match quality < 6.0

MEDIUM

Quality Score < 5 on high-spend keyword

LOW

Impression share lost to budget > 20%

LOW

Audience overlap > 60% across ad sets

FAQ

Ad performance dashboard — common questions

AdFire's dashboard consolidates your Meta Ads (Facebook + Instagram) and Google Ads data into a single view. Key widgets include: cross-platform ROAS and spend trends, top and bottom performing campaigns, creative performance heatmaps, budget utilization rates, audience health scores, tracking pixel and conversion health signals, and AI-generated alerts. All data is refreshed automatically every hour on paid plans and can be triggered manually at any time.

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See all your ad performance in one place

Connect Meta and Google Ads in under five minutes. AdFire's unified dashboard starts surfacing actionable insights from your first sync — free forever, no credit card required.

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Free plan forever · Meta + Google Ads · Upgrade when ready

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