Google Ads Optimization Tool Powered by AI

AdFire connects to Google Ads via the official Google Ads API. Every 6 hours — and every time you trigger a manual sync — it re-analyzes your entire account structure: every campaign, every ad group, every keyword, every creative asset.

The AI reviews performance across three time windows (7-day, 14-day, 30-day) to separate signal from noise. A single bad day doesn't trigger a false alarm. A persistent downward ROAS trend does.

Each morning at 7am your dashboard shows the top 2–4 Google Ads actions ranked by estimated revenue impact. Each action includes the affected campaigns, the reasoning behind it, and a one-tap apply button where applicable.

Low Quality Score

Keywords scoring below 5/10 increase your CPCs and reduce auction eligibility. AdFire surfaces affected keywords with actionable sub-component analysis: expected CTR, ad relevance, and landing page experience.

Impression Share Lost to Budget

Campaigns with ROAS above 3× but impression share below 70% are leaving money on the table. AdFire identifies exactly how much incremental revenue a budget increase would generate.

Negative Keyword Gaps

Search term reports reveal queries that are wasting your budget. AdFire scans your search terms weekly and flags high-spend, zero-conversion queries that should become negative keywords.

Bid Strategy Mismatch

Target CPA and Target ROAS bid strategies need sufficient conversion volume to optimize effectively. AdFire flags campaigns with fewer than 30 conversions/month running smart bidding and recommends switching to manual CPC.

Ad Consolidation Opportunities

Too many ad groups with overlapping keywords split your Quality Score and impression share. AdFire detects ad groups targeting similar intent and recommends consolidation.

Conversion Event Mismatch

Optimizing for micro-conversions (page views, add-to-cart) when you have enough purchase data limits your ROAS. AdFire flags the transition point and recommends upgrading your optimization event.

Quality Score monitoring, negative keyword gaps, ad copy A/B analysis, match type efficiency, RLSA opportunities.

Product feed health, bidding efficiency by product group, impression share, competitor benchmark signals.

View rate, skip rate, CPV trends, creative fatigue detection, audience performance by demographic.

Placement waste detection, audience performance, creative CTR trends, viewability rate analysis.

Asset group performance, channel distribution, branded traffic cannibalization detection, creative coverage gaps.