AdFire·Free forever · Pro from €49/mo
Triple Whale·from $179/mo
Feature Comparison
AdFire vs Triple Whale: Head-to-Head
Feature
AdFire
Triple Whale
Meta Ads support
Google Ads support
Partial
AI recommendations
Attribution analytics
Basic
Automation rules
AI creative analysis
Free plan
Starting price
€0 free / €49 Pro
$179/mo
The full picture
Where AdFire wins
Proactive AI recommendations (not just reports)
Meta + Google Ads optimization in one tool
Automation rules to act on insights
Creative analysis with GPT-4o vision
Free plan, no revenue minimum
Triple Whale strengths
Best-in-class multi-touch attribution
Pixel-based first-party data
Strong Shopify integration
Creative performance dashboard
Triple Whale limitations
Attribution only — no optimization recommendations
No Google Ads optimization
Expensive for small brands ($179/mo minimum)
No automation rules
No creative analysis (AI-generated insights)
Bottom line
Triple Whale is an excellent attribution platform for Shopify stores — it tells you which channels are really driving revenue. But it stops at reporting. AdFire takes that data further: daily AI recommendations tell you what to actually do to improve performance, plus cross-platform optimization for both Meta and Google.
FAQ
Common questions
AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2–4 prioritized recommendations every morning — not just raw data. And GPT-4o vision creative analysis is unique to AdFire.
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