AdFire vs Triple Whale

Triple Whale tells you what happened. AdFire tells you what to do about it.

Our verdict

Triple Whale tracks attribution. AdFire optimizes what you do next.

AdFireFree forever · Pro from €49/mo

Triple Whalefrom $179/mo

Head to head

Feature

AdFire

Triple Whale

Meta Ads support

Google Ads support

Partial

AI recommendations

Attribution analytics

Basic

Automation rules

AI creative analysis

Free plan

Starting price

€0 free / €49 Pro

$179/mo

The full picture

Where AdFire wins

Proactive AI recommendations (not just reports)
Meta + Google Ads optimization in one tool
Automation rules to act on insights
Creative analysis with GPT-4o vision
Free plan, no revenue minimum

Where Triple Whale is strong

Best-in-class multi-touch attribution
Pixel-based first-party data
Strong Shopify integration
Creative performance dashboard

Triple Whale limitations

Attribution only, no optimization recommendations
No Google Ads optimization
Expensive for small brands ($179/mo minimum)
No automation rules
No creative analysis (AI-generated insights)

Bottom line

Triple Whale is an excellent attribution platform for Shopify stores: it tells you which channels are really driving revenue. But it stops at reporting. AdFire takes that data further: daily AI recommendations tell you what to actually do to improve performance, plus cross-platform optimization for both Meta and Google.

Common questions

AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2 to 4 prioritized recommendations every morning, not just raw data. And it reads your creatives visually, not only their numbers.

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