AdFire vs Koast
Koast is built for large Meta teams and does not publish a price. See how AdFire compares on coverage, cost and setup time.
AdFireFree forever · Pro from €49/moKoastNot publishedHead to head
AdFireKoastThe full picture
Where AdFire wins- Meta and Google in one place, not Meta alone
- Published pricing, no demo call required
- Free forever plan with no spend minimum
- Self-serve in about 2 minutes
- Every recommendation shows the numbers behind it
Where Koast is strong- Scheduled and trigger-based AI agents with visible reasoning
- Stop-loss CPA guards that check every 5 minutes
- Creative pipeline from brief to publish, with Frame.io auto-launch
- Strong multi-account portfolio view for agencies
- Flat fee, never a percentage of ad spend
Koast limitations- Meta-first: Google Ads is not a supported channel
- No public pricing on either plan
- Aimed at $50k to $5M monthly spend, which rules out most SMBs
- Growth plan explicitly includes no onboarding assistance
- Agent credits and seats are metered on the self-serve tier
Koast is a serious product aimed at a specific customer: agencies and in-house teams running large Meta budgets who need agent tasks, stop-loss guards checking CPA every five minutes, a creative pipeline wired into Frame.io, and a portfolio view across many Business Managers. If that is you, it is worth a look. Two things narrow it. It is Meta-first, so Google Ads sits outside it. And it does not publish a price, which means a demo call before you know whether it is affordable. AdFire covers Meta and Google, shows its pricing, and you can be running on the free plan in about two minutes.
Common questions
AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2 to 4 prioritized recommendations every morning, not just raw data. And it reads your creatives visually, not only their numbers.
Ready to switch?
Start free. No credit card, no ad spend minimum.
Try AdFire free