AdFire·Free forever · Pro from €49/mo
Northbeam·from $1,500/mo
Feature Comparison
AdFire vs Northbeam: Head-to-Head
Feature
AdFire
Northbeam
Multi-touch attribution
Basic
AI optimization recommendations
Automation rules
Creative analysis
Self-serve setup
Free plan
Starting price
€0 free / €49 Pro
$1,500/mo
The full picture
Where AdFire wins
AI optimization recommendations, not just attribution
Accessible to any budget (free plan available)
Self-serve in 2 minutes — no developer needed
Creative analysis + automation rules
Meta + Google in one dashboard
Northbeam strengths
Best-in-class multi-touch attribution accuracy
Excellent for high-spend DTC brands
Good TV/offline attribution features
Northbeam limitations
Very expensive — minimum $1,500/mo
Attribution only — no recommendations or optimization
Complex implementation requiring developer support
Only relevant at $500k+/year ad spend
No creative analysis or automation
Bottom line
Northbeam is one of the best multi-touch attribution tools available — if you're spending $1M+/year on ads and need pixel-perfect attribution across every channel. For everyone else, Northbeam is massive overkill. AdFire focuses on what you can actually do with that data: AI recommendations, creative optimization, and automation.
FAQ
Common questions
AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2–4 prioritized recommendations every morning — not just raw data. And GPT-4o vision creative analysis is unique to AdFire.
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Try AdFire free✓ Free forever plan✓ 2-min setup✓ No credit card