AdFire vs Northbeam

Northbeam is attribution for enterprise. AdFire is AI optimization for everyone.

Our verdict

Northbeam is premium attribution. AdFire is premium optimization at 3% of the cost.

AdFireFree forever · Pro from €49/mo

Northbeamfrom $1,500/mo

Head to head

Feature

AdFire

Northbeam

Multi-touch attribution

Basic

AI optimization recommendations

Automation rules

Creative analysis

Self-serve setup

Free plan

Starting price

€0 free / €49 Pro

$1,500/mo

The full picture

Where AdFire wins

AI optimization recommendations, not just attribution
Accessible to any budget (free plan available)
Self-serve in 2 minutes, no developer needed
Creative analysis + automation rules
Meta + Google in one dashboard

Where Northbeam is strong

Best-in-class multi-touch attribution accuracy
Excellent for high-spend DTC brands
Good TV/offline attribution features

Northbeam limitations

Very expensive: minimum $1,500/mo
Attribution only, no recommendations or optimization
Complex implementation requiring developer support
Only relevant at $500k+/year ad spend
No creative analysis or automation

Bottom line

Northbeam is one of the best multi-touch attribution tools available, if you're spending $1M+/year on ads and need pixel-perfect attribution across every channel. For everyone else, Northbeam is massive overkill. AdFire focuses on what you can actually do with that data: AI recommendations, creative optimization, and automation.

Common questions

AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2 to 4 prioritized recommendations every morning, not just raw data. And it reads your creatives visually, not only their numbers.

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Free forever plan 2-min setup No credit card

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