1. Introduction
AdFire ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By using AdFire, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
We collect information you directly provide to us, including:
- Account Information: Name, email address, password, company name
- Payment Information: Billing address, payment method (processed securely by Stripe)
- Profile Information: User preferences, settings, and profile details
- Communications: Feedback, support requests, and other communications with us
2.2 Advertising Platform Data
When you connect your advertising accounts, we collect:
- Meta Ads Data: Campaign performance, ad creative, targeting settings, insights
- Google Ads Data: Campaign metrics, ad groups, keywords, performance data
- Account Information: Ad account IDs, access tokens, and connection status
We only access data necessary to provide our services. You can revoke access at any time through your account settings.
2.3 Automatically Collected Information
We automatically collect certain information when you use the Service:
- Usage Data: Pages visited, features used, time spent, interactions
- Device Information: Browser type, operating system, IP address, device identifiers
- Log Data: Access times, error logs, system activity
- Cookies: Session cookies, preference cookies, analytics cookies
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve the Service
- Process your subscription and payments
- Generate AI-powered recommendations and insights
- Sync and analyze your advertising campaign data
- Send you service updates, security alerts, and administrative messages
- Respond to your comments, questions, and support requests
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations and enforce our terms
4. Data Sharing and Disclosure
4.1 AI and Large Language Model (LLM) Services
To provide AI-powered recommendations and insights, we send your advertising data to third-party LLM services. This is a critical part of how our Service operates:
- Anonymized Data Transmission: Your advertising data is sent to LLM providers in an anonymized format. Personal identifiers such as your name, email address, or account IDs are removed before transmission.
- LLM Providers: We use OpenAI, Anthropic (Claude), and Google (Gemini) to generate recommendations.
- No Training Use: Your data is NOT used to train or improve the LLM models themselves.
- Internal Product Improvements: AI-generated recommendations from your anonymized data are used internally to improve our product.
- Superadministrator Access: Superadministrators may access AI-generated recommendations for quality assurance and service improvement.
By using our Service, you consent to this anonymized data sharing with LLM providers. You can revoke this consent by disconnecting your advertising accounts or deleting your account.
4.2 Third-Party Service Providers
We share your information with third-party service providers who perform services on our behalf:
- Stripe: Payment processing and subscription management
- Meta: Advertising data synchronization (via your authorized connection)
- Google: Advertising data synchronization (via your authorized connection)
- Hosting Providers: Cloud infrastructure and data storage
- Email Service: Transactional and notification emails
4.3 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal processes, enforcement of our Terms of Service, protection of our rights, or investigation of fraud or security issues.
4.4 Business Transfers
If AdFire is involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
4.5 We Do Not Sell Your Data
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. Data Security
We implement appropriate technical and organizational measures to protect your information:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest
- Access Controls: Role-based access and multi-factor authentication
- Secure Infrastructure: Industry-standard cloud hosting with security monitoring
- Regular Audits: Security assessments and vulnerability testing
6. Data Retention
We retain your information for as long as necessary to provide the Service:
- Account Data: Retained while your account is active
- Campaign Data: Retention period based on your subscription tier (30–365 days)
- Payment Records: Retained for 7 years for tax and accounting purposes
- Logs and Analytics: Retained for 90 days
When you delete your account, we will delete or anonymize your information within 30 days, except where retention is required by law.
7. Your Rights and Choices
7.1 Access and Update
You can access and update your account information at any time through your account settings.
7.2 Account Deletion
You can delete your account at any time through account settings. This will permanently delete your data within 30 days, subject to legal retention requirements.
7.3 Marketing Communications
You can opt out of marketing emails by clicking the unsubscribe link in any email or updating your email preferences in account settings.
8. GDPR Rights (EU Users)
If you are in the European Economic Area, you have additional rights under GDPR including: Right to Access, Right to Rectification, Right to Erasure, Right to Restriction, Right to Data Portability, Right to Object, and Right to Withdraw Consent.
To exercise these rights, contact us at: office@dergreg.com. We will respond within 30 days.
9. CCPA Rights (California Users)
If you are a California resident, you have rights under CCPA: Right to Know, Right to Delete, Right to Opt-Out (we do not sell data), and Right to Non-Discrimination.
To exercise these rights, contact us at: office@dergreg.com
10. Children's Privacy
AdFire is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date.
13. Cookie Policy
We use Essential Cookies (authentication, security), Preference Cookies (settings), Analytics Cookies (usage understanding), and Marketing Cookies (relevant ads, with consent). You can manage cookie preferences through your browser settings.
14. Contact Us
If you have questions about this Privacy Policy, contact us at: office@dergreg.com