AdFire vs AgencyAnalytics

AgencyAnalytics reports on the accounts. AdFire improves them. Most agencies end up wanting both, so here is exactly where the line falls.

Our verdict

AgencyAnalytics shows the client what happened. AdFire tells you what to change.

AdFire·Free forever · Pro from €49/mo

AgencyAnalytics·from $20 per client/mo

Feature Comparison

AdFire vs AgencyAnalytics: Head-to-Head

Feature

AdFire

AgencyAnalytics

Meta Ads data

Google Ads data

Changes your live campaigns

Daily ranked action list

Insights only

AI creative analysis (visual)

Automation rules

White-label client portal

Shareable reports

Non-ads channels (SEO, social, email)

85+ sources

Free plan available

14-day trial

Starting price

€0 free / €49 Pro

$20 per client/mo

The full picture

Where AdFire wins

Applies the change to Meta and Google, with your approval

A daily brief of 2 to 4 ranked actions, not a dashboard to interpret

GPT-4o creative analysis across 30+ dimensions on the ad itself

Every edit is graded afterwards, so you learn what actually worked

Flat pricing that does not rise with each client you report on

AgencyAnalytics strengths

The strongest client reporting and white-label portal in the category

85+ integrations across ads, SEO, social, email and e-commerce

Unlimited dashboards, reports and user seats on one plan

Anomaly detection and forecasting across every client at once

Priced per client, which is how agencies actually bill

AgencyAnalytics limitations

Read-only: it cannot pause an ad, change a budget or run a rule

No creative analysis, so it cannot tell you which ad is wearing out

AI output is insight and commentary, not a ranked list of actions

Cost grows with every client you add, whether or not they run ads

Breadth over depth: shallower on Meta and Google than an ads-first tool

Bottom line

These two tools sit on opposite sides of the same job. AgencyAnalytics is the best-known client reporting platform for agencies: 85+ integrations, unlimited white-label dashboards on your own domain, and a client portal that makes a retainer easy to justify. It reads your ad accounts. It does not touch them. There is no way to pause an ad, move a budget or set a rule from inside it, and its AI layer surfaces trends and anomalies rather than a specific instruction. AdFire is the other half: it connects to Meta and Google, works out what to do next, scores the creative itself, and can apply the change with your approval. If you bill clients for reports, keep AgencyAnalytics. If you want something that improves the accounts those reports describe, that is a different tool, and it costs less than reporting on four clients.

FAQ

Common questions

AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2–4 prioritized recommendations every morning — not just raw data. And GPT-4o vision creative analysis is unique to AdFire.

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