AdFire vs AgencyAnalytics
AgencyAnalytics reports on the accounts. AdFire improves them. Most agencies end up wanting both, so here is exactly where the line falls.
AdFireFree forever · Pro from €49/moAgencyAnalyticsfrom $20 per client/moHead to head
AdFireAgencyAnalyticsThe full picture
Where AdFire wins- Applies the change to Meta and Google, with your approval
- A daily brief of 2 to 4 ranked actions, not a dashboard to interpret
- GPT-4o creative analysis across 30+ dimensions on the ad itself
- Every edit is graded afterwards, so you learn what actually worked
- Flat pricing that does not rise with each client you report on
Where AgencyAnalytics is strong- The strongest client reporting and white-label portal in the category
- 85+ integrations across ads, SEO, social, email and e-commerce
- Unlimited dashboards, reports and user seats on one plan
- Anomaly detection and forecasting across every client at once
- Priced per client, which is how agencies actually bill
AgencyAnalytics limitations- Read-only: it cannot pause an ad, change a budget or run a rule
- No creative analysis, so it cannot tell you which ad is wearing out
- AI output is insight and commentary, not a ranked list of actions
- Cost grows with every client you add, whether or not they run ads
- Breadth over depth: shallower on Meta and Google than an ads-first tool
These two tools sit on opposite sides of the same job. AgencyAnalytics is the best-known client reporting platform for agencies: 85+ integrations, unlimited white-label dashboards on your own domain, and a client portal that makes a retainer easy to justify. It reads your ad accounts. It does not touch them. There is no way to pause an ad, move a budget or set a rule from inside it, and its AI layer surfaces trends and anomalies rather than a specific instruction. AdFire is the other half: it connects to Meta and Google, works out what to do next, scores the creative itself, and can apply the change with your approval. If you bill clients for reports, keep AgencyAnalytics. If you want something that improves the accounts those reports describe, that is a different tool, and it costs less than reporting on four clients.
Common questions
AdFire is built for both Meta and Google Ads, while most competitors focus on one platform. AdFire's daily brief surfaces 2 to 4 prioritized recommendations every morning, not just raw data. And it reads your creatives visually, not only their numbers.
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